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來源: Sun-Sentinel
網址: https://tinyurl.com/y4w23kay

Heat’s Jimmy Butler brewing up trademark protection for Big Face Coffee
熱火Jimmy Butler正在準備申請"大臉咖啡"商標保護

Move over Starbucks, Big Face Coffee soon could be moving into the
neighborhood.
星巴克閃邊，大臉咖啡可能就要來了。

Because it’s getting real for Jimmy Butler, legal papers, and all.
因為吉巴，法律文件，以及所有準備，已經逐漸上路。

The Miami Heat All-Star forward is in the process of working with a
Pittsburgh legal firm to trademark the name of the impromptu coffee shop he
set up in his Disney World hotel room amid the NBA’s quarantine bubble.
熱火全明星前鋒吉巴已經與在匹茲堡的法律事務所在處理要將他在迪士尼泡泡圈裡即興為
他開的咖啡店所取的名字申請商標。

What started as a whim has turned into caffeinated capitalism — with a
little help from a friend.
一開始只是一時興起，加上一位朋友的幫忙，成為了一樁咖啡生意。

"He put the sign up, because, just like everybody, he was going a little bit
stir crazy,” agent Bernie Lee told the Sun Sentinel. "And then Meyers tweets
a picture of it, and the next thing he knows, he has a business. Incredible.”
「他把看板放上去，因為就像其他人一樣，他有時會有一點肖肖，」吉巴經紀人Bernie
Lee說。「然後隊友Meyers在推特上PO了那張照片，然後沒多久他就知道，他有生意可以做
了。真的很神奇~」

As in Heat center Meyers Leonard posting a photo on Twitter of the signage
outside Butler’s door, one that Leonard actually soon deleted when Butler’s
room number could be detected.
熱火中鋒Meyes Leonard所PO的那張照片是吉巴掛在他房門上的看板，他很快就刪掉那照
片，因為那張照片有照到吉巴的房間號碼。

照片: https://imgur.com/48mnrIK.jpg

From that moment, well before the Heat advanced to these Eastern Conference
finals against the Boston Celtics, the entrepreneurial spirit took over.
從那時候開始，在熱火還沒進東冠打青賽前，吉巴的生意魂就上身了。

Included in the Sept. 4 trademark filing are the specifics of what began with
a black marker on a whiteboard ordered from Amazon, with the legal filing
reading:
在9/4遞件的商標申請文件裡提及了這商標的起源，是一個從Amazon訂來的白板，上面用黑
色麥克筆寫的看板，文件裡面提及的內容有:

“The mark consists of The words BIG FACE over the words COFFEE, an asterisk
before the C in the word COFFEE, a smiley face design in the O in COFFEE, and
an asterisk after the E in COFFEE, with a squiggly line below the word
COFFEE, and the words NO I.O.U.s in a white box beneath the squiggly line.”
「商標由"大臉"(BIG FACE)以及其下方的"咖啡"(COFFEE)所構成，COFFEE裡的C前面有加個
星號，裡面的O會用一個笑臉，然後最後一個E後面也會有個星號，然後底下會有個曲線。
然後在那曲線下面有個白色欄位寫著"禁止賒帳"(NO I.O.Us)。」

Lee said a proactive approach became necessary.
經紀人Lee說主動出擊變成是必要的了。

"Once the picture went out, I started noticing, I think we all started
noticing, people trying to like jump on it,” he said. "And I think before
somebody else did it, he definitely did it just to protect himself.
「在那張照片曝光後，我開始注意到，我認為大家也都注意到了，很多人試著想搶這個機
會，」他說。「而我認為在其他人搶得先機前，他一定得要做好保護自己的工作。」

"And now it’s kind of growing an opportunity.”
「然後現在似乎變成了一個生意契機了。」

吉巴東決賽前穿大臉咖啡老闆吊嘎: https://imgur.com/93q29jZ.jpg

The filing said the Big Face Coffee operation includes goods and services
such as "general apparel including hats and shirts,” "general housewares
including mugs and cups,” "general café items including coffee beans,
coffee grounds, candy bars, nuts, tea bags, loose leaf tea, sandwiches; baked
goods including scones, muffins, cupcakes, bagels, cakes, cookies, bread,
scones, cinnamon rolls, muffins, marshmallow rice treats.”

whole fruits, packaged, fruits, vegetables,” and, of course, “non-alcoholic
beverages including coffees, teas, sodas, seltzer, bottled water; alcoholic
beverages including wine and beer.”
不只這樣，裡面還提及，"生鮮產品包括水果，蔬菜"，當然也包括了"非酒精性飲料包括咖
啡，茶，汽水，蘇打水，瓶裝水；酒精性飲料包括酒及啤酒"。

So just a bunch of corporate and legal listings?
所以只是申請公司而已這麼簡單嗎?
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難怪隊友最近狂幫士官長打廣告~~~~

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